Global marketing has become a fact of life. Local companies are affected by global ones, understanding the global market is a must. Firms are going beyond geographical boundaries to take advantage of resources they don’t have in their countries. Understanding these diverse markets is a must and it is done through global market analysis. Conducting [...]
There isn’t a consistent definition or common understanding of the term market research. However, it is used by many businesses in their marketing mix. It is normally understood as the activity where a company compiles information and then researches the markets for specific product or service acceptability. It can be done online or offline and [...]
Primary Research is a form of research where the data is collected directly from a respondent. Market research is done to understand an area in-depth. Understanding the marketing environment is a must. Market research helps in finding out how the market is. Being aware of what’s going on in the market is called Market Intelligence. [...]