Market Research

Global marketing has become a fact of life. Local companies are affected by global ones, understanding the global market is a must. Firms are going beyond geographical boundaries to take advantage of resources they don’t have in their countries. Understanding these diverse markets is a must and it is done through global market analysis. Conducting [...]

Marketing research is a process used by businesses to collect, analyze, and interpret information used to make sound business decisions and successfully manage the business. In other words, it links the consumer to the marketer by providing information that can be used in making marketing decisions (i.e. B2C or B2B). This can not be implemented [...]